● Kyushu city is now filled with \100 bakeries that sell more than 150 types of bakery products.
The bakeries are from “Kyushu Isaburo” (九州・伊三郎パン).
Even though the headquarter is located in Kyoto, Osaka, Isaburo has expanded to 40 outlets in Kyushu
where rental is low and where there are few bakeries.
The dough is made in Kyoto, refrigerated, distributed and baked at each outlet in Kyushu.
This system maintains the quality of products across all the outlets. The business is driven by a franchise
system and a uniform price of \100 (with the exception of sandwiches at \130 and bread loaves at \150 each).
They will continue to increase their market share in the Kyushu area, where there are still not many
bakeries that bake in the store.
● Just like how the \100 conveyor belt sushi has driven the popularity of sushi, the market for a
“\100 bakery” might still be a blue ocean. The technology for producing frozen dough and frozen
baked bread has improved as compared to the past.
There is market potential for selling a wide variety of \100 bread, going forward.